Exploring your business weaknesses

Me? Im the type to jump off the cliff and build the parachute on the way down.

Problem is most dreamers, doers, ambitioners, entrepreneurs are the same way but we don’t always slow down to properly build the parachute. Or we are missing some materials for the chute. Or we build it in such a hurry we miss the holes that are there.

Let’s spend some time filling in the holes.

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This week’s training will cover:

exposing holes in your business: common mistakes that business owners make (ie. No logo OR poorly designed unregisterable logo, no EIN, no business bank account, no website, etc)

EXERCISE: list the holes in your company

(We’ll be using them next week)

what are you BAD at? Tell your representative to gone and take a nap. We want to uncover the real YOU. What do you suck at?

EXERCISE: make a list of all of the things (1) youre bad at personally and (2) a separate list of all the things youre bad at professionally

Own Your Shit: when you know who you AND your company are inside and out, it prevents others from defining you

EXERCISE: (insert your name HERE) is... (list adjectives that describe you, good and bad)

EXERCISE: (insert the name of your company HERE) is... (list adjectives that describe your company, good and bad)

What is holding you back? You’ll never become anything more than what & who you already are if you continue to only do the things you are already good at.

Holes in your knowledge of this industry: So you want to be a Beauty Aesthetics Specialist, huh? Why? To make money? To help people? What do you know about this industry?

EXERCISE: explore this industry on a...

- local

- National

- & international level

Who are key players? How is the industry changing? What are the main procedures? What are avg costs? What causes skin laxity? What is the compilation & nature of a fat cell?

Start your research with the following keywords: MEDSPA, POSTOP, PLASTIC SURGERY INDUSTRY, BODY CONTOURING, ADIPOSE

BOOK OF THE WEEK: “You are a badass” by Jen Sincero