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TOSI Beauty Business Academy

The TOSI Business Beauty Academy is split into 4 semesters of courses that allow students to take CSL Therapy skills in Phase 1 & 2, and learn the business side of the Body Altering Aesthetics industry.

Each series of courses are broken down into pre-selected semesters to optimize your business learning experience. Most people have entrepreneurial and business ambitions, but were never formally taught how to get the most out of applying their beauty transforming skills. Most people aren’t afraid to spend money, they’re afraid to waste money. Using these courses, Dollmaker Society members learn skills such as

  • Drop shipping
  • Private labeling
  • Tax preparation
  • Budget forecasts
  • Networking with surgeons
  • Luxury branding campaigns
  • High conversion funnels
  • Marketing strategies
  • and more

— all based around and written for running a high earning Beauty Business.

Sign up for your Dollmaker Society membership HERE and get started with your Beauty Business Academy lessons today!

Browse the Beauty Course catalogue by semester

First semester: Organization & BAA industry supplemental courses

1. The vow questionnaire: your occupational vows of the good and the bad with your business
2. Time management for beauty business owners
3. Content heavy content, scaling back to the basics
4. Flow charts for beauty business owners’ systems and processes
5. Typography, font, and color psychology course for hire client conversion
6. Finding, securing, and keeping loyal staff
7. Say “this”, not “that” (a customer service course)
8. How to create social media captions (volume one)
9. Choosing your own salon space
10. Creating product labels
11. First company branded photo shoot
12. Creating your own entrepreneurial self study schedule
13. Limitless goals: one master plan to achieve them all
14. Convos with clients
15. Staff and scaling: how to hire people for your beauty business
16. How to set prices for spa and beauty services + products correctly
17. How to schedule clients (in and without a package)
18. How to climb out of pigeonholing & shadowbans
19. Common mistakes to avoid when treating TT clients
20. PostOp massage: BBL training with client positioning
21. Body lifts training
22. Breast augmentation massage intro training
23. Faja compression series 1
24. Faja compression series 2
25. Faja compression series 3
26. Faja compression series 4

Second semester: Finances & admin structures

1. 18 ways to make $1K a day in the body sculpting industry
2. Exploring your business weaknesses
3. Spa industry systems and processes
4. Gross and net profits defined for beauty business owners
5. Financial statements
6. Top 45 accounting terms
7. Spa finances volume 1: forecast and projections
8. Spa finances volume 2: variance analysis
9. Payments, invoices, and scheduling systems for the spa industry
10. Researching spa equipment and machines
11. Prepping for a marketing company
12. Converting beauty leads into clients marketing course (part 1, 2, & 3)
13. Supplements and vitamins to market [within scope]
14. Passive income (volume one): how to write and publish your first professional e-book [and turn it into print]
15. Beauty industry apps (by category of need)
16. IT tech deck: websites and software to run your spa business
17. Mailbox money (volume one): fixing your website to make money in your sleep
18. Make $50k a month every month (without focusing on getting more clients)
19. How to make money NOW in the beauty industry
20. Identifying capital: doing a cost analysis to acknowledge financial beliefs (focusing on products and treatments)

Third semester: Marketing & networking

1. Branding: to or not to brand, that is the question
2. Prepping for a marketing company volume two: how to start a creative catalog
3. Creative catalog examples
4. Predatory marketing
5. Becoming an Amazon affiliate influencer
6. Sales funnels course
7. Intentional package engineering volume one: how to mail products that convert
8. Learning how to go live: a step-by-step tutorial for small business owners
9. Virtual consultations for the beauty industry
10. Ambassador program for beauty businesses
11. Connecting with quality professionals in the body altering aesthetics industry
12. Seed setting: selling spa packages
13. Learning surgeons (part 1: local)
14. Finding and securing high end clients in the beauty industry
15. Nurturing professional relationships with surgeons and surgery centers
16. Cold pitching surgeons: talking to offices for client referrals
17. Boss moves (Part 1): Drop shipping
18. Boss moves (Part 2): private and white labeling
19. Marketing in a hot, warm, and cold traffic
20. Recycling, remixing, and reusing Content
21. Creating client profiles for marketing conversion

Fourth semester: Psychology of business

1. Brand awareness: nine tips to make your IG profitable
2. Perseverance builds credibility and clout
3. How to receive a shame and trauma client
4. Objectives versus goals: their differences and how to set them
5. What to do as a business owner when you make a mistake
6. High quality image selection: using the best photos to represent your brand
7. Limitations inspire innovations
8. Clients that aren’t ready for surgery but already got the surgery
9. Nike: just start
10. Work hard for what?
11. Failure ; has a semicolon
12. Queening
13. What to do when a client cannot afford you
14. Protecting your peace and industry self-care
15. The Art of being nicety: telling people they got you F’d up with Grace and class
16. Spa owner health tips: self and client care
17. Creating work/life balance in the beauty industry
18. Don’t just do a service, create an experience
19. Running out of fucks to give (volume one): building business confidence for optimal networking and success
20. Avoiding unethical people and scammers in the beauty industry