Prepping for a marketing company v2: How to start a creatives catalogue

As apprehensive as you might be about placing your “baby” in the hands of an outsider, there comes a time in many entrepreneurs’ careers when they realize that they simply cannot do it all on their own. That’s where marketing agencies can come into play. Marketing agencies are equipped with teams of experts in a variety of digital sectors that your business may need to succeed in today’s online marketplace. Hiring a marketing agency can be a huge step for business owners — especially since this step can easily be met with complications if approached without any preparation.

In this course you will learn the steps to take before starting the interview process of onboarding a marketing company. Marketing companies don’t get paid to tell you what’s wrong with your company or what you need to fix; typically? They take what you give them and they market it. It isn’t their job to give you feedback on how quality your business or products are. That? Is called consulting. This course will break down the following:

• What pre-marketing work you need to do
• What creatives are
• Which creatives will yield 
• Securing quality testimonials
• How to set up your creative databases
• Labeling all of your database folders properly

Course Objectives:

Course objectives: 

1. Preparation
2. Content building
3. Repurposing content
4. Diversifying content
5. Communicating with clients
6. Fixing foundational holes